KLM introduces their A la carte menu. Passengers in Economy class can now enjoy the meal of their choice on most intercontinental flights departing from Amsterdam. For example a Japanese sushi, Indonesian rice dishes or an Italian risotto. The international KLM chefs are inviting you to pick your favorite meal on Facebook.
Centraal Beheer Achmea: Stelt u zich eens even voor…
… U gooit per ongeluk uw cappuccino om. Zonde. Ook van uw laptop. Maar, bent u dan verzekerd? Met deze en andere voorbeelden zetten we consumenten aan het denken over hun Inboedelverzekering. Want met de Inboedelverzekering met All-Risk dekking van Centraal Beheer Achmea is er meer verzekerd dan men denkt. Ook schade door eigen schuld! Dit vertellen we in diverse media waaronder Direct Response TV, direct mail, online en outdoor. Alles met maar één doel: de verkoop van Inboedelverzekeringen.
Air Miles, the Netherlands largest loyalty program, launched the Sky High Weeks. A three week integrated campaign aimed at activating customers by offering even more prizes and promotions. Now customers can earn more miles to spend on prizes and promotions at all participating partners. And the more often then they use their card, the more likely they are to win the main prize; a real space trip from Space Expedition Curaçao. That's how Air Miles and her partners make little wishes and big dreams come true!
RAPP Amsterdam is responsible for the whole cross channel campaign development. From the TV commercial and the Facebook page, to the contact strategy and social embedding. Air Miles chose RAPP as the agency to work with because of our experience in creating profitable relationships between customers and brands.
This years European Soccer Cup, the Summer Olympic Games and Dutch astronaut André Kuipers return from space is going to make 2012 the best TV year ever! And you can watch it all in the best quality with the Interactive HD recorder from Ziggo, the leading cable operator in the Dutch market.
If elephants could, they would march against the ivory trade; marching comes naturally to elephants. Even though they are the largest animals on earth, they don’t stand a chance against organised poaching gangs. With the IFAW Facebook App, developed by RAPP, people can create the biggest elephant march themselves. In this way we can convince our governments to stop the ivory trade. Say “No!” to ivory and join the elephant march. www.elephantmarch.com
KLM introduced a new Economy Class with an increased level of comfort. Through an activation campaign that included outdoor and a live event we launched the product with great success into the market.
RAPP’s videoreport of The Personal Space Experiment vividly and credibly advertises the comfort of sitting next to an empty seat in KLM’s Europe Business Class.
300 lifelike turtles on Scheveningen beach drew attention to the illegal poaching of turtles for souvenirs. The message was: Think! Don’t buy animal souvenirs.
Rabobank needed to position themselves as an innovative student bank. At the same time they aimed at an increase in use of mobile apps. With the 3G-DJ RAPP’s campaign blendend in naturally with the students rhythm.
Every year advertising agencies submit their best interactive work for a chance to win one of the prestigous SpinAwards. RAPP made sure that every agency submitted their work on time and in style.
